In 2018 Tesco posed us the challenge of ensuring consistent supply of high-quality British strawberries during peak demand windows such as Wimbledon. This began a journey to what 5 years on was the most advanced strawberry glasshouse in the UK and now produces c.1250t per annum with water use halved and carbon emissions per kilo down 67% vs. a traditional tunnel system.
And we’re not just thinking about Strawberries … we continuously seek and evaluate consumer asks as a foundation to "imagine tomorrow". Teams then work both on our own farms and with our strategic growing partners globally – to accelerate the quality and availability of our offer year after year.
We are constantly striving to simplify the journey from farm to customer and wherever possible seek to pack at source and deliver direct to Tesco depot. When this is not possible we put product through one of our partner packing sites each of which operate as a centre of excellence for the relevant product set with ripening, packing, and quality teams in place to optimise.
